Discover our Ayurvedic eye care—lightweight creams and gels designed for the delicate under-eye area to hydrate, soften the look of fine lines and help reduce the appearance of puffiness and fatigue without heaviness. The Holistic Essentials Eye Care collection is suitable for all skin types, including sensitive, and supports a simple daily ritual that leaves the eye contour comfortable, smooth and refreshed. At Ayurveda Pura London we are committed to the utmost quality; wherever possible our botanicals are hand selected from certified organic and natural farming and blended with care in line with classical Ayurvedic principles to preserve their gentle benefits. If your skin tends towards Vata dryness, choose richer, cushioning textures to replenish; if you are Pitta-prone, look for soothing, cooling formulas that calm the sensation of heat; and for Kapha congestion, opt for feather-light gels that absorb cleanly and feel revitalising. Use morning and evening after cleansing and toning: dispense a small amount, then tap lightly with the ring finger around the orbital bone, working from the inner corner outward towards the temples—avoid rubbing or pulling the skin. Allow a moment for absorption before makeup or SPF. For an extra calming step, keep your eye product in a cool place and take a slow breath as you apply. Always avoid direct contact with the eyes and patch test if your skin is reactive. With consistent use, this mindful routine helps the eye area look brighter, feel well cared for and maintain a healthy-looking glow throughout the day.